How to Use Social Influence: For Event Marketers
By Leah Doyle
We all know that social media is a mainstay across every industry in today's business landscape, but it's an ongoing process when it comes to learning how to take advantage of its ability to influence your audience.
Whether it's the keynote speaker, the destination, the entertainment, etc. – bringing a WOW factor to an event comes down to who and what your audience deems exciting, inspirational, and identifiable.
Velvet Chainsaw recently compiled a helpful list of Top Trends for Your Events Social Influencer Campaign that is applicable to the B2B and B2C events industry but is relatable to all events.
Utilizing your keynote speaker as an influencer for your event can be extremely beneficial. When booking a speaker, talk to your bureau partner about getting the most out of your keynoter by having them promote your event on their social channels via custom reels, etc.
Meeting professionals have also included social media as part of their initial vetting process when it comes to considering a keynote. Everyone wants a keynote speaker who is fun, has a solid social following, posts relatable content consistently, and creates a sense of "We NEED this person" to impress and educate attendees.
If you're looking to learn more about how social platforms impact your business or ways to use social influence, we work with a broad selection of social media keynote speakers (who are also influencers in their own right.)
These leading keynoters understand how technology and digital transformation work, and that navigating different platforms can be tricky. They break it all down so that your audience can become influencers for your organization too.