2 minute read

All good things must come to an end…AND be replaced with something fresh and new. That’s just what we’ve done with our makeover, and we couldn’t be more excited to share it with you! Our new logo is simple, friendly and fun. Our new name strikes a balance between honoring our name’s past with a more modern appeal. As one of the first speaker bureaus in the US and completely women-owned, we want to reflect our exuberant energy in this dynamic industry.

The overall graphics – the typography, updated color palette, and overall sensibility- pay homage to the origins of the Goodman brand with its long history of stability and strength. “We thought of our identity as you might think of an addition to your home – you know it’s really well done when you’re not really sure what’s new and what’s old. We sought to create a brand experience that feels at once very familiar and yet very new and now,” says Jenna Jorge, President.

We recognize that to succeed in today’s fast-paced technological world, every company needs a strong online presence with the capabilities to be a useful and quick tool that can be used anywhere, anytime. Our new website was designed to provide an enhanced user experience that delivers new features making it easy to search for speakers whether on a desktop or on-the-go. Please bookmark us at www.goodmanspeakers.com so you always have us at your fingertips.

“We have seen a lot of changes in the past decade,” says Diane Goodman, Founder. The competition in the industry has become fierce, and with the internet many online competitors have entered the space, creating more options than ever before for clients.

“We believe a brand says a lot about who you are as a company, and we believe the refresh communicates a better, brighter version of ourselves. We want to ensure that what hasn’t changed is the company’s tagline, ‘A tradition of service.’ It’s been with us since our inception, and we aspire to continue to live up to that promise,” says Jorge.