Drive marketing ROI and explosive sales growth with human values, using data and insights from the world's leading expert.

Consumers today are harder to understand than ever before, behaving in unpredictable ways and failing to fit the mold of traditional demographics like age, income, gender, and education. We have more data and insights than ever, but all that data isn't getting us closer to achieving our goals. But what if we're measuring the wrong things?

For the first time, human values expert, sales keynote speaker and 2x best-selling author David Allison has turned our shared human values into accurate empirical data, conducting nearly a million surveys in 152 languages featuring hundreds of millions of data points. His findings align with a neurological truth: every decision we make, thousands of times of day, is determined by our values. It's no wonder his discoveries are included in college textbooks worldwide and leveraged by organizations like Google, PayPal, lululemon, Five Star School Supplies, and the United Nations Foundation.

The result of David's global research is a proven, science-backed method for identifying the values your audience shares. His must-see keynotes are more than a speech, they are dynamic events that teach you how to use values to drive sales and marketing efforts that really work.

You can engage any audience, deliver any message, and fuel explosive sales growth with the power of shared human values. David's keynote will show you how.

WHO IS THIS FOR?
- Sales teams and leaders
- Marketing departments and agencies
- Organizational leaders looking to revolutionize their businesses from the ground up

AUDIENCE TAKEAWAYS
- The specific Power Values that will empower you to engage people and influence outcomes.
- Creative, detailed strategies to immediately put the Power Values to use.
- David's revolutionary Values Thinking Process that turns shared values into actionable tactics.
- The Three Telltale Questions that will identify the shared values of anyone you want to engage and inspire.

SALES INSIGHTS
- Better Bonds: Discover how to align sales strategies with customer values for deeper connections and better results.
- Identify Drivers: Learn how to identify key values that drive purchasing decisions in diverse customer groups.
- Speak Their Language: Master the art of values-based communication to resonate with customers' core beliefs and needs

Leverage the next evolution in values-driven leadership with a scientific breakthrough in human values data.

Neurologists have known for years that leading people effectively requires tapping into their core values. But until now, there hasn't been a way to identify, measure, and leverage the specific values shared by teams, or large groups of people.

Human values expert, leadership keynote speaker, and 2x best-selling author David Allison has turned our shared human values into accurate empirical data, conducting nearly a million surveys in 152 languages featuring hundreds of millions of data points. In his fast-paced and dynamic leadership keynotes, he isolates the values that mean the most to your teams, your entire workforce, or even the workforce of your entire industry. Then he shows you how to use values to tackle any issue and meet any goal.

Once you learn the accurate, science-backed, shared values of your people, the transformation begins. You'll see your true self in your work. You'll see where your values intersect with the values of people you need to engage. And you'll find that more effective leadership comes from being more human. As David says: "If we let them, our values will unite us. Because we are all values-driven."

WHO IS THIS FOR?
- Leaders and managers at all levels
- Organizations that want to cultivate great leaders
- Founders & Entrepreneurs

AUDIENCE TAKEAWAYS
- The specific Power Values that will empower you to engage people and influence outcomes.
- Creative, detailed strategies to immediately put the Power Values to use.
- David's revolutionary Values Thinking Process that turns shared values into actionable tactics.
- The Three Telltale Questions that will identify the shared values of anyone you want to engage and inspire.

LEADERSHIP INSIGHTS
- Improve Collaboration: Learn how to leverage shared values for stronger team cohesion and enhanced collaboration.
- Align Corporate Goals with Human Values: Understand how to align organizational goals with employee values for greater engagement.
- Values-Based Conflict Resolution: Find out how to use values to navigate and resolve conflicts effectively.
- Diverse Leadership Styles: Discover how to tailor leadership styles to meet the values of diverse teams.

Learn David Allison's revolutionary values-driven approach to help you thrive alongside AI, and the next disruptive tech too.

Businesses don't like risk, and the blend of chaos, emotion, and complexity that we call "the human factor" is one of the biggest risks any business must face. But right now, as incredibly disruptive technologies like AI emerge at a stunning pace, the only antidote is for us to become more incredibly human than ever before. To do that, we need to make "the human factor" less risky. That's what David Allison does in this keynote.

David's team has turned human values into data, creating boardroom-friendly facts and figures to replace subjective conversations. Now we can combine revolutionary new super-machines like AI with a revolutionary new understanding of the humans who use them. It's the combination we need to solve any problem and achieve any goal.

Backed by nearly a million surveys completed in 152 languages, David's transformative keynotes reveal the exact values that drive people with unprecedented detail and clarity. It's no wonder his work is included in college textbooks used worldwide and leveraged by organizations like Google, PayPal, lululemon, and the United Nations Foundation.

As businesses strive to remain relevant in a tech-driven landscape, David Allison's fast-paced and fascinating keynotes serve as a timely reminder that to thrive in the future, we must lean into what makes us quintessentially human. To thrive alongside super-technologies like AI - and whatever comes next - we must be superhuman. Values are the answer. David will show you how to put them to work.

WHO IS THIS FOR?
- People and Culture Professionals
- Organizations faced with AI threats and opportunities
- AI technology creators

AUDIENCE TAKEAWAYS
- The specific Power Values that will empower you to engage people and influence outcomes.
- Creative, detailed strategies to immediately put the Power Values to use.
- David's revolutionary Values Thinking Process that turns shared values into actionable tactics.
- The Three Telltale Questions that will identify the shared values of anyone you want to engage and inspire.

AI AND THE FUTURE OF WORK INSIGHTS
- Identify Shared Values: Find out how to implement AI and technology solutions that resonate with the intrinsic values of your workforce.
- Reduce Fear of Innovation: Discover how to align organizational strategies with core human values for unprecedented employee engagement.
- Align Values and People: Gain insights into building more cohesive and motivated teams through shared values.

Master the transformative and science-backed method for giving customers what they value most.

What is customer experience? In this era of instability, it's a more complicated question than ever. Today's customers want more than just seamless functionality; they want a customer journey that aligns with their values. But there's never been a way to identify and measure which values are shared by your customers. Until now.

Human values expert, customer experience keynote speaker, and 2x best-selling author David Allison has done exactly that, conducting nearly a million surveys in 152 languages featuring hundreds of millions of data points. The result? He and his team have turned shared human values into hard data that's readable, meaningful, and actionable. It's no wonder his work is included in college textbooks worldwide and leveraged by organizations like Google, PayPal, lululemon, and the United Nations Foundation.

As businesses seek to create stand-out customer experiences, David Allison's punchy and fascinating keynotes will show you how to transform CX by leaning in to CV: customer values. He'll reveal the exact values that will work, and show you how to use them to motivate and inspire the people you want to engage. The CX secret code is all about values. Because we are all values-driven.

Who is it for:
- Customer experience professionals
- Product managers and product designers
- Organizational leadership
- Founders & entrepreneurs

Audience takeaways:
- The specific Power Values that will empower you to engage people and influence outcomes.
- Creative, detailed strategies to immediately put the Power Values to use.
- David's revolutionary Values Thinking Process that turns shared values into actionable tactics.
- The Three Telltale Questions that will identify the shared values of anyone you want to engage and inspire.

Customer Experience Insights:
- Identify Shared Values
- Learn to recognize and prioritize the essential values that shape customer experiences.
- Customize and Personalize
- Discover the art of customizing customer interactions based on shared human values.
- Align Values and Brand
- Master techniques to align your brand's offerings with the intrinsic values of your customers.

Passion & Purpose - Not Ping Pong & Pizza
Discover the revolutionary, scientifically proven source of employee engagement, retention, and achievement.

It's no secret that employee engagement and retention are in freefall. Companies continue to offer more perks and incentives, yet 85% of employees worldwide aren't engaged at work. Many organizations are at a loss for how to make people do great things and feel satisfied along the way.

Human values expert, employee engagement keynote speaker and 2x best-selling author David Allison has dedicated his career to studying the core values that drive people to become engaged, inspired, and motivated. By conducting nearly a million surveys in 152 languages featuring hundreds of millions of data points, David and his team have turned shared human values into hard data that's readable, meaningful, and actionable. It's no wonder his work is included in college textbooks worldwide and leveraged by organizations like Google, PayPal, lululemon, and the United Nations Foundation.

Guided by David's game-changing research – delivered in an unforgettably dynamic keynote – you'll discover how to go beyond pointless perks to create an engaged workforce incentivized by what they value most. People don't want ping pong tables and free pizza. Give them more of what they value, and you'll unlock their true passion and full potential.

WHO IS THIS FOR?
- People and Culture Professionals
- Senior strategy-level leadership in any industry
- Pension and Benefits Providers

AUDIENCE TAKEAWAYS
- The specific Power Values that will empower you to engage people and influence outcomes.
- Creative, detailed strategies to immediately put the Power Values to use.
- David's revolutionary Values Thinking Process that turns shared values into actionable tactics.
- The Three Telltale Questions that will identify the shared values of anyone you want to engage and inspire.

EMPLOYEE ENGAGEMENT & RETENTION INSIGHTS
- Align Policies with Values: Gain insights into creating policies that resonate with what employees value most, fostering a culture of belonging and motivation.
- Values-Driven Communication: Acquire strategies for communicating with your team in a way that honors their core values, enhancing clarity and commitment.
- Boost Team Cohesion: Explore methods to identify and leverage common values within your team, strengthening bonds and collaboration.

United We Thrive. Divided We Fail.
How to Turn Conflict into Collaboration

Divisiveness isn't just a societal issue; it's impacting workplaces, communities, associations, and industries, creating toxic environments and stalling growth. People entrenched in conflict and disagreement struggle to collaborate, leaving everyone feeling overwhelmed and uncertain about how to move forward. The challenges of strained relationships and gridlocked decisions make achieving shared goals feel unattainable - but now there's a way to transform this division into connection and purpose.

Drawing on hundreds of millions of data points from the groundbreaking Valuegraphics Project, David Allison uncovers the powerful shared values that uniquely unite any stakeholder group, regardless of where they stand on the issues of the day. He creates a custom keynote, using unique and proprietary data on shared values, to show people with different opinions how to foster understanding and mutual respect. Your audience will leave equipped with actionable strategies to create connection and achieve their shared goals.

This highly customized and transformative keynote, originally developed for leadership audiences at the American Society of Association Executives (ASAE), is now available to any organization eager to turn conflict into collaboration.

As the world's leading authority on shared human values, David brings a unique approach to this critical challenge. Not only does he deliver statistically precise, data-driven insights tailored to your organization's unique needs, but he pairs them with an inspiring, heartfelt delivery. Packed with engaging stories, audience interaction, and lightbulb moments, David creates a keynote experience that will stay with your audience for years.

David's proven methodology has helped global giants like Google, PayPal, lululemon, and the United Nations Foundation. His work has been featured in the Harvard Business Review, INC Magazine, Forbes, and even textbooks used on campuses worldwide. If you want to move beyond conflict and unlock the potential of shared values, this keynote is your roadmap to transformation.

Who Is This For?:
- Organizational Leaders: CEOs, CMOs, CHROs, and other senior executives looking to foster unity and drive success.
- Association Executives: Leaders navigating diverse memberships or polarized environments.
- Anyone Managing Stakeholders: Professionals engaging with employees, clients, donors, or industry members.

Key Learnings and Takeaways:
- Identify Common Values: Learn how to uncover the shared human values within any stakeholder group, transforming differences into meaningful collaboration and connection.
- Proactively Resolve Conflicts: Discover how shared values can help manage and prevent disagreements, turning potential flashpoints into opportunities for growth.
- Human-Centric Decision-Making: Empower your organization to design services, messaging, and strategies that resonate with diverse groups by aligning with what truly matters to them.
- Comprehensive Toolkit: Receive a values-driven framework for decision-making, research-based insights, a learning-on-demand video library, and additional tools to implement strategies immediately.

Flipping the Script
How to Shift Public Opinion & Win Hearts

When an industry is misunderstood or viewed negatively, it can hinder growth, create resistance, and damage trust. Changing this narrative requires more than traditional communication tactics; it demands a deeper understanding of what truly motivates the people you need to reach, deep inside their hearts. But what should you say? What stories will resonate? How can you change the narrative and help people understand what you are really all about?

Backed by hundreds of millions of data points from the groundbreaking Valuegraphics Project, David Allison identifies the core values of your target audience and shows how to use them to design strategies and deliver messages that resonate deeply. This uniquely customized and powerfully transformative keynote equips your audience with a roadmap to reshape public perception by tapping into shared human values - the universal motivators that drive what people do, think, and feel.

David Allison brings a unique energy to the stage, crafting a keynote from scratch based on a large-scale research study undertaken just for your audience, and just for your event. The actionable insights that result are delivered in his trademark inspirational style, with engaging stories, audience interaction, and lightbulb moments that spark lasting shifts in perspective. David creates a keynote experience that keeps people on the edge of their seats and leaves them with practical tools to implement change. Audiences will be talking about his keynote for years.

David's proven methodology has helped global organizations like Google, PayPal, lululemon, and the United Nations Foundation connect with their audiences in meaningful ways. His work has been featured in Harvard Business Review, INC Magazine, Forbes, and textbooks worldwide. If your organization is ready to reshape public perception, this keynote is your definitive guide.

Who Is This For?:
- Industry Leaders: CEOs, CMOs, and senior decision-makers tasked with shaping public narratives.
- Communications and PR Practitioners: Professionals managing public messaging, brand reputation, or external relations.
- Policy and Advocacy Professionals: Organizations seeking to influence public opinion and gain trust.

Key Learnings and Takeaways:
- Identify Motivating Values: Discover the shared human values of your target audience to craft messages and stories that deeply resonate.
- Reframe Public Narratives: Learn how to use values-based storytelling to shift perceptions, build trust, and inspire change.
- Engage with Authenticity: Understand how to design public engagement strategies rooted in what truly matters to the people you're trying to reach.
- Actionable Toolkit: Receive a values-driven framework for public perception management, research-based insights, and additional tools to implement change immediately.