Selling and Marketing so Every Genera...
Selling and Marketing so Every Generation Loves to Buy:
Unique Research and New Strategies to Drive Sales and Marketing Growth Across Generations
Unique Research and New Strategies to Drive Sales and Marketing Growth Across Generations Sales leaders and their teams face a never-before-seen challenge: engaging, building trust, marketing, and selling to four different generations of customers at the same time. This challenge has never been as difficult or costly as it is now—or more urgent and highly valuable to solve! This is true in any industry where multiple generations of customers and clients interact with multiple generations of sales teams and leaders. Solving this generational divide in sales drives much faster, more predictable growth and greater ROI, which can be built on for years.
In this high-energy, research-driven program, acclaimed generational researcher and speaker Jason Dorsey answers the burning question that sales leaders and teams want to know: How do we best connect, build trust, grow our business, drive referrals, and create customer and client advocates across every generation at the same time? Jason is uniquely able to answer this complex question and much more through this powerful, deeply customized program filled with surprising data and discoveries from his work leading over 120 research studies around the world. Jason is the leading expert on research-based insights and strategies for unlocking the potential of each generation as clients, customers, and sales leaders.
Jason customizes this take-action sales and marketing program—from technology sales to financial services, travel, and retail—through his unique data, client collaboration, and frontline work with over 700 clients around the world. The presentation will exactly fit your customer journey, industry, client interactions, and growth priorities. Every leader will leave inspired with a new perspective and specific actions to use immediately. Your audience will see firsthand why Jason has received over 1,000 standing ovations, from New York City and Paris to Chile and India.