How to Escape Conventional Thinking to Hone Your Intuition and Do Your Best Work
We live in a world flooding with best practices, conventional wisdom, and trendy tactics. Every day, dozens of supposed "right" answers both internally and externally promise that they will deliver our best results. It's all we can do to simply keep up, let alone take control, get proactive, and finally do our best work. It's like we're trapped. We're stuck on this always-spinning wheel of reactive decisions and commodity work, and this wheel leads straight to the one place we don't want our companies or careers to be: average.

It's time to escape this cycle. It's time to break the wheel.

In this fast-paced, inspiring talk, award-winning documentary host and former Google and startup brand-builder Jay Acunzo will hand attendees a sledgehammer. They'll learn how to find clarity more quickly among the noise, cutting through past precedents and buzzy trends that only create sameness in their niche. Through science and story, Jay will share a framework to more successfully think for yourself when surrounded by conventional thinking. This isn't about being a rebel. It's about driving real results for companies and careers alike. In the end, attendees will become the welcome exceptions to the status quo.

While everyone around them merely survives, they'll know how to thrive. Remember: Finding "best practices" isn't the goal. Finding the best approach for you is. Jay's presentation will inspire and empower people to do exactly that.

How Incredible Teams Make Creativity a Habit, Not a Hail Mary
When most teams hear the call to "innovate," the work morphs into stress-induced, one-off attempts to be creative or juice the numbers. Teams try to "go big," or trend-hop, or sprint all-out in a reactive, exhausting way.

This is simply not sustainable. It would be so much easier if our everyday way of operating naturally led to creative breakthroughs.

In this eye opening, hilarious talk, Jay Acunzo helps attendees achieve what previously felt impossible: making innovation a habit. Using unexpected stories and powerful studies, Jay helps attendees understand why our tendency is to try and "go big" once in awhile, instead of evolve all the time. In the end, they'll walk away with a framework for making every little thing they do add up to something huge.

How to Make Things That Make a Difference by Changing How You Begin
Building a successful business or project is no longer about grabbing attention. It's all about holding it. Today's best teams embrace: Success isn't about who arrives. It's about who stays.

When that's the job, the only "tactic" that works is to create better, more resonant experiences. This type of work has nothing to do with tools or budget. (With apologies to CapitalOne, it doesn't matter what's in your wallet. What's between your ears matters far more.)

In this inspiring yet practical talk, author and showrunner Jay Acunzo takes you inside the hidden techniques causing some of the world's best creative experiences to feel so darn gripping, unpacking the powerful psychological frameworks and tiny choices that visionary creators use -- and you can use, too. You'll journey through science and story to uncover the root problem with so much mundane work, before learning how to turn passive audience into passionate superfans by changing how you START your process.

We all want to earn trust and love, but our current approach actually hurts our cause. We're beginning our work in the entirely wrong place. It's time to learn how to more consistently make things that make a difference -- for our careers, our companies, and our communities.