Jim Gilmartin has emerged as one of America`s experts on marketing and sales to baby boomer and older customers (born before 1965). A frequent keynote speaker, presenter and trainer at professional conferences and on-site engagements, he presents to national and international audiences on strategies to improve marketing and increase sales to Baby Boomer and senior customers.

Jim co-authored Market Smart: The Best in Age and Lifestyle Specific Design, writes a monthly blog for Media Posts, EngageBoomers and has authored hundreds of articles on these rapidly growing and lucrative markets for many industry publications and national and international media.

In addition to his knowledge of how to secure and retain these markets, Jim brings to his engagements the experience of more than 30 years experience in business development, marketing and sales leadership positions. Serving as president and CEO of two subsidiary corporations and as senior vice president for a Chicago-based international health care system, Jim provided leadership to position the system as a leading provider of products and services to Baby Boomer and senior customers.

Since 1991, and as its founding principal, Jim has provided leadership to Oakbrook Terrace, IL based Coming of Age. The online marketing firm practices Ageless Marketing and no one knows the Baby Boomer and senior generations quite like Coming of Age. The firm`s effective and efficient online marketing and advertising strategies, motivating communication platforms and performance-based management options will secure the interest of Baby Boomer and senior customers. And, the approach provides the best chance of turning that interest into a sale or other desired action.

Selected marketing clients include Humana, Inc., Transamerica Insurance, Alcatel/Lucent, AARP, Genworth Financial, and several senior living communities.

Jim conducted marketing and strategic planning seminars for the University of Chicago, Graham School of General Studies, Southern Illinois University Carbondale. He is also a past member of the faculty of the Bank Administration Institute Graduate School of Retail Banking. Jim received his Associate and Bachelors and Masters degrees from the City University of New York.