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Joel Book

Strategic Advisor on Digital Marketing and Customer Experience

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Strategic Planning Digital Marketing Marketing

  Joel Book Profile

Joel Book is considered one of the industry's leading strategists on digital marketing and customer experience. In a career that spans more than four decades and includes extensive experience in data-driven marketing and customer relationship management, Joel has helped hundreds of businesses - large and small - learn how to successfully use data, content and digital technology to acquire, serve, and retain customers.

Most recently, Joel was Sr. Director, Digital Marketing Insight at Salesforce, where he served as spokesperson for the Salesforce Marketing Cloud. Prior to joining Salesforce, Joel was a senior marketing executive for ten years at ExactTarget and helped grow the business to $400M+, resulting in a successful IPO in 2012 and $2.7B acquisition by Salesforce in 2013.

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Joel Book Profile
Joel Book is considered one of the industry's leading strategists on digital marketing and customer experience. In a career that spans more than four decades and includes extensive experience in data-driven marketing and customer relationship management, Joel has helped hundreds of businesses - large and small - learn how to successfully use data, content and digital technology to acquire, serve, and retain customers.

Most recently, Joel was Sr. Director, Digital Marketing Insight at Salesforce, where he served as spokesperson for the Salesforce Marketing Cloud. Prior to joining Salesforce, Joel was a senior marketing executive for ten years at ExactTarget and helped grow the business to $400M+, resulting in a successful IPO in 2012 and $2.7B acquisition by Salesforce in 2013.

Joel is a powerful and popular keynote speaker because he packs his presentations with useful insight and best-in-class examples of smart and successful digital marketing. This is one of the reasons that, for three consecutive years, Joel has been recognized as one of the "50 Marketing Thought Leaders over 50" by Brand Quarterly Magazine.

Email Marketing

  Joel Book Talk Titles

Marketing in the Experience Economy

Marketing in the Experience Economy
When it comes to acquiring and retaining customers in today's competitive marketplace, the margin for error is razor thin. Learn how smart brands use data-driven digital marketing to grow their business by personalizing the customer's total purchase and product usage experience.

Why your audience will love it:

• How today's customer makes buying decisions and what brands must do to engage the buyer at every stage of the Customer Experience Life Cycle
• How successful brands use the "Triangle Offense of Digital Marketing" to acquire, grow and retain customers
• 5 Success Factors and 5 Rules for making your brand a Digital Marketing Powerhouse

Bottom Line: These days, marketing is ALL about customer experience!

The Triangle Offense of Effective B2B...

The Triangle Offense of Effective B2B Digital Marketing
Today's business buyers are savvy and smart, and successful B2B marketers are using digital marketing strategies—anchored by interactive websites, social media and personalized email—to generate high-quality leads, convert prospects to buyers, and drive repeat purchase.

Why your audience will love it:

• Why successful B2B brands are spending 60% of their marketing budget on digital and which channels are performing best
• Inside the successful digital marketing strategies of three B2B brands and what you can learn from what they are doing and how they are doing it
• 5 Keys for building a B2B Digital Marketing Machine and using it as the backbone of your strategy to grow your business

Bottom Line: Successful B2B Marketing is all about the effective use of data, content and technology.

The Essentials of Effective Email Mar...

The Essentials of Effective Email Marketing
Permission-based email is the #1 channel for customer engagement because it delivers the highest ROI of any online or offline channel. Learn how smart brands use email to deliver offers, information and customer service communications tailored to the needs, interests and behavior of the consumer.

Why your audience will love it:

• Examples of effective email campaigns that engage consumers and deliver personalized content at each stage of the customer life cycle.
• How to use customer data and predictive analytics to personalize email content based on the customer's needs and intent.
• Creative tips and techniques to optimize email click through and conversion and how to use email in combination with other channels to engage consumers

Bottom Line: Email is the single most important channel for effective 1:1 marketing.

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Strategic Planning Digital Marketing Marketing

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