Other Titles:
How To Thrive in the Expression Economy
Low production costs, easy distribution, and suddenly, everyone's a creator. Consumers can now fill their day with content dedicated to their hobbies, passions, and the things that interest them most. For business, that's a problem.
Consumers used to vote with their wallets. Now, they vote with their time. And you know who's winning the battle for time? Other consumers.
Right now, your customers are more creative than you are. They're more innovative than you are. They're more authentic than you are. Often, they're even more helpful than you are.
In the battle for time, your competition isn't the category leader–it's the consumers. It doesn't matter if you're selling a product, pitching a new idea, or trying to get a raise, your biggest challenge is getting a customer to willingly give you the time to do it.
Ron Tite's humorous and insightful talk helps people learn how to win other people's time. Highlighting operational and personal innovation, authenticity, creativity, and more, Ron teaches individuals how to act like customers by being more interesting and thus, win more of their customer's time.
Everyone's An Artist (Or At Least They Should Be)
It has been said that these days, everyone is an artist. Everyone's a painter. Everyone's a comedian. Everyone's a fashion designer. Everyone's a chef. Until they get to work.
Monday morning rolls around and the corporate herds put their game faces on and trudge off to do the same things with the same tools and the same people. For real inspiration, they read case studies of other businesses in their own category.
To truly make a difference, to truly innovate, to truly be creative, and to truly compete in the new economy, your team shouldn't be learning from other business people. They should be learning from artists.
Artists are driven by something greater.
Artists show initiative.
Artists care about their work.
Artists challenge themselves.
Ron Tite's humorous and insightful talk highlights what successful artists do, which organizations have implemented their thinking, and what individuals can do to be more artistic on a daily basis.
Your Stories Are More Powerful Than Your Data
Once upon a time, business was interesting. Then we discovered metrics and spreadsheets. Before you know it, the left brainers took over and we became a legion of data evangelists who let the numbers speak for themselves.
There's only one problem. Numbers are boring as hell.
Data can help you make important decisions but it should never speak for you. The stories of your customers, the stories of your brand's promise, the stories of your experiences, heck, even the stories of your stories are far more interesting than any graph or table. Normally, interesting trumps boring. Emotional beats rational.
Ron's humorous and interesting sessions will help you and your team collect, curate, tell and share the stories you already have.