Other Titles:
The Digital You: Leadership & Personal Branding in the Digital Age
From entrepreneurs to executives, today's leaders are being called to a new standard: the digital one. In order to reach customers, engage employees and influence stakeholders, leaders at all levels must learn how to swim the currents of the digital landscape and assert their influence through new channels. This is easier said than done. After all, how do business owners and leaders know which technologies to use to connect more deeply with their audience, grow their brand and create a greater impact? Rather than running from technology, leaders can embrace this brave new world and learn to leverage technology to engage, influence, sell and lead. After this keynote, you will know exactly how to build your platform to reach and influence those that matter most.
The Zen Of Social Media Marketing: Here's What You've Been Missing
Social media is shorthand for "the current state of the internet." Social media is no longer an optional tool but an essential part of the way that entrepreneurs sell, engage, communicate and connect in the Digital Age. Whether your goal is to attract more customers, increase referrals or be recognized as an expert, your audience is expecting to find you on social media, so you must figure out the best ways to engage and communicate in this new ecosystem. Although you may be more comfortable with the primary social media tools – Facebook, LinkedIn, and Twitter – it can be overwhelming and frustrating to figure out the "HOW, WHEN, WHERE and WHY" in a way that aligns with your goals. After this keynote, you will never again waste your time with strategies that don't work!
The Youth Boom Economy: A Playbook for Winning Millennials & Gen Z
The youth boom is here. By 2030, the majority of the workplace - and potential customer base - will be made up of Millennials and Gen Z. Companies are fiercely competing for the youth boom market share – and it's only the beginning. They make up 46% of the entire population, with over a TRILLION in annual buying power. No previous generations have been as publicly reviled, praised, misunderstood, and analyzed as the Millennials & Gen Z'ers – with good reason. Whether you are managing them, trying to sell to them, or being led by them, chances are good that you may be wondering how this younger generation really works and how they will impact your current marketing, sales, and growth strategy. In this keynote, you will master the strategies, approach, and mindset you need to successfully reach the youth market.
Marketing To Millennials
Companies are fiercely competing for millennial mindshare – and it's only the beginning. There are eighty million Millennials in America alone and they represent about a fourth of the entire population, with $200 billion in annual buying power. No generation has been as publicly reviled, praised, misunderstood, and analyzed as the Millennials – with good reason. By 2025, Millennials, also known as Gen Y, will make up the majority of the workforce and our potential customer based.
Whether you are managing them, trying to sell to them, or being led by them, chances are good that you may be wondering how this generation really works and how they will impact your current marketing, sales and growth strategy. In this keynote, you will learn the strategies, approach and mindset you need to reach the millennial market.