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Simon Mainwaring

Company Culture, Crisis Management, Tech & Innovation, and Customer Engagement/Sales Expert

Speaker's Fee Range : Contact Goodman Speakers for Fee
Travels From :   CA

  Topics

Branding Social Media Marketing Change Partnering Innovation Corporate Culture Sales Leadership Best-Selling Author CEO / Senior Exec... Sustainability / ... Future Trends Technology / IT

More topics

  Books

  Simon Mainwaring Profile

Simon Mainwaring is founder/CEO of We First, an award-winning, strategic consultancy accelerating growth and impact for purpose-driven brands. He was a Real Leaders' Top 50 Keynote Speaker in the World in 2020, and his company, We First, was a Real Leaders' Top 100 Impact Companies in the US for 2021 and 2019 and a B Corp ‘Best For the World' Honoree. Simon was a Featured Expert and Jury member for the Sustainable Development Goals at the Cannes Lions Festival in 2021. Simon's first book, We First was a New York Times bestseller and named Best Marketing Book of the Year by strategy+business. He hosts the Lead With We podcast and writes the influential ‘Purpose At Work' column in Forbes. His new book Lead With We is available November 2021.

  Simon Mainwaring Talk Titles

How Brands Use Social Media

How Brands Use Social Media
To Build Their Business, Profits & Positive Impact.
Today's marketplace is being transformed by the impact of social technology and media that are reinventing business models, profit centers and customer service. Yet this same challenge represents an incredible opportunity to build profits and positive impact. To do this brands must clearly define their purpose, core values and story in a community-facing way that will resonate on an emotional level with their customers and inspire them to share that story using social media channels.

Simon explains exactly how companies achieve this and what tools, tactics, and strategies best enable them to architect a customer community that will build their business with them. He reveals step-by-step how brands build on the best practices and case studies of the world smartest marketers to create and maintain a competitive advantage using emerging social technology. It is through this powerful marriage of purposeful brand storytelling and social media fluency that brands not only connect with today's customers, but also inspire them to use social media to raise brand awareness, profits and have a positive impact in our world.

The Future of Social Business, Brandi...

The Future of Social Business, Branding & Consumer Engagement
Social technologies are reinventing the way brands market, engage their customers and build brand awareness. Simon reveals the key economic drivers, consumer insights and social technologies that will determine the business leaders of our future. Simon demystifies how brands use multi-channel social marketing to become effective storytellers, community architects and profitable agents of change. He explains how companies re-organize leadership, employees and customer service to best position themselves for success ahead of their competitors. The topic is not just critical to brands seeking to profit from the social business marketplace but also seeking to retain their advantage over the long-term.

How the Private Sector Uses

How the Private Sector Uses
Social Technology to Scale Social Change
In the face of a tough economy, fast-changing social media and multiple global social crises, Simon provides a vision for a re-purposed private sector that makes sustainable and scalable social change possible. He lays out a roadmap for how the private sector serves as a third pillar of social change to aid government and philanthropy.

This vision has three key components that include a partnership between brands and consumers aligned around shared values and connected by social media, the exercise of contributory consumption across retail, mobile, online, credit card and virtual goods transactions, and the establishment of a federation of brands called the Global Brand Initiative that brings the best of the private sector to bear on the social change space. In doing so, Simon explains how companies create a better world and offers practical and actionable steps that allow brands to play a meaningful role in customers' lives so they reward them with loyalty, goodwill and profits.

Strategic Storytelling & The Humanity...

Strategic Storytelling & The Humanity of Your Brand
As marketers find themselves communicating within an intimately connected and mutually dependent global community, they are quickly rising to the new challenge of becoming more meaningful and relevant to the lives of media-savvy customers. As a result, we are witnessing a global "brand grab" for ownership of the fundamental properties of being human. Whether it's Coke and ‘Happiness', Starbucks and ‘Shared' or IBM and ‘Smarter', such strategic positioning and storytelling empowers companies to be both local and global, to scale intimacy and to leverage social and mobile tools in ways that allow them to keep in contact with their customers. The challenge is how you define, frame and share your brand story to establish a competitive advantage and inspire employees and customers to build your business with you at a local and global level.

Other Titles

Other Titles
The Art & Architecture of Customer Community Building
While many companies and their marketers are very familiar with the tactics and tools of social marketing, few understand the architecture of effective community building that drives long and short-term profits. It's this architecture that ensures companies enjoy reputation and tactical benefits and inspires consumers to promote a company with them. It's this architecture that will determine which brands survive and thrive in an increasingly connected, real-time and consumer activist marketplace.

Integration of Sustainability, Cause Marketing & Foundation Efforts
As a function of the hierarchical structure of many corporations, their purposeful efforts are fractured across different divisions and marketing roles. This robs the companies of reputation benefits and splinters the brand messaging making the marketing spend less effective and diluting consumer loyalty and goodwill. Properly aligned, these disparate efforts can reinforce the brand's for-profit narrative and be seamlessly integrated to reflect the core values of the brand. This process is critical for companies seeking to build brand affinity and get bottom line benefits for their social impact work.

  Topics

Branding Social Media Marketing Change Partnering Innovation Corporate Culture Sales Leadership Best-Selling Author CEO / Senior Exec... Sustainability / ... Future Trends Technology / IT

More topics

  Books

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