Dr. Tim J. Smith, PhD is the founder and Managing Principal of Wiglaf Pricing, an Adjunct Professor of Marketing and Economics at DePaul University, and the author of Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures.

At Wiglaf Pricing, Smith is helping executives manage price better through consulting, workshops, books, and other media. He provides productized and actionable consulting services for firms of many sizes and across many industries. He has been a keynote speaker and workshop leader on a variety of pricing topics to professional audiences across the globe. Smith`s book, Pricing Strategy has been described by independent reviewers as "the most comprehensive pricing strategy book" on the market, and better than its competing alternatives.

Smith began his career as a research scientist in quantum mechanics before his interest in transferring technological advances to societal implementations led to pursuits in business strategy. His focus on pricing is a natural culmination of his deep love of mathematics and his orientation toward capturing profitable customers.

As well as serving as the Academic Advisor to the Professional Pricing Society`s Certified Pricing Professional program, Dr. Smith is a member of the American Marketing Association, Business Marketing Association, and American Physical Society. He holds a BS in Physics and Chemistry from Southern Methodist University, a BA in Mathematics from Southern Methodist University, a PhD in Physical Chemistry from the University of Chicago, and an MBA with high honors in Strategy and Marketing from the University of Chicago GSB.