The best-selling author of nearly 50 sports books, Ross Bernstein is an award-winning peak performance business speaker who’s keynoted conferences on four continents and has been featured on CNN, ESPN, Fox News, and “CBS This Morning,” as well as in the Wall Street Journal, New York Times and USA Today. Ross’ program is based on a series of books he wrote in which he was able to interview more than 500 professional athletes and coaches that all had one thing in common — they were all members of championship teams. In his research he concluded that the same metrics and characteristics that were common among champions in sports, were also common in peak performers in business. As he learned, champions have a very unique DNA — and his goal in this keynote session is to get audience members thinking about their own DNA — and about the DIFFERENTIATORS they possess which would ultimately lead customers to CHOOSE to do business with them. At the core of his message is the simple fact that we like to do business with people who we trust, who we like, and who just “get it” — CHAMPIONS. In an engaging, provocative, and visually entertaining style, Ross will use inspirational stories and poignant life lessons from the world of sports to show attendees how to:

• Create a “culture of excellence” by giving extraordinary customer service…
• Generate momentum by utilizing the “currency of karma”…
• Follow their moral compasses to win “the right way,” with respect and integrity…
• Be better leaders and create more “buy-in” by embracing change and failure…
• Evolve from “order takers” to “trusted partners” by enhancing the quality of their relationships…