Bob Pritchard Profile
Australian born and 25 year Los Angeles resident Bob Pritchard has enjoyed an extraordinary 30 year career. His unique business, marketing, and motivational ability has taken Bob from sharing a two room apartment as a child with three generations of family to international success as a businessman, marketer and speaker. His outside the square philosophy has led to Marketforce One Inc. being represented in the United States, Europe and Australia working with corporations, sports and entertainment entities.
Bob Pritchard is a recipient of the highly prestigious "International Marketer of the Year" Award, the OSCAR of the Marketing Industry!
Bob was awarded the accreditation CSP (Certified Speaking Professional) by the Federation of Speaking Professionals, recognising his commitment to ongoing education, proven speaking experience and ethical behaviour. CSP is the highest accreditation available to speakers internationally. Members holding this accreditation have demonstrated professional commitment and expertise with over 100 clients for at least five years.
Born in a dilapidated inner city suburb, Bob spent his first seven years in a small apartment with eight family members. Losing his father when he was young, a mother with cancer and a handicapped sister, times were pretty tough.
To make ends meet, Bob began his morning delivering milk and after school he sold newspapers, while weekends were spent selling snacks at sports events and scavenging and selling scrap metal. He built his first bike from parts that he found over a period of many months at the local dump. Despite this schedule, Bob did well at school and once he reached his teens he began singing rock and roll at local dances.
After ten years as a performer to pay for his tertiary education, and with over 400 singing and dramatic television appearances, and numerous successful recordings to his credit, Bob retired from performing to pursue his business and marketing career.
His first endeavors were in the entertainment arena, staging events, including 38 presentations at the Sydney Opera House. During this period he created the Australian Pops Orchestra.
For the next decade, Bob became involved in many business ventures, primarily involving the marketing of products, before joining Rupert Murdochs News Limited. Bob then became Marketing Director for Australia`s richest man, Kerry Packer`s PBL Marketing. At PBL, Bob`s responsibilities included marketing major Australian movies, the 7 nation World Series Cricket competition, Formula One motor racing, Skins Golf, Health Clubs, and tours such as Opera legend Kiri Te Kanawa.
In 1984, Pritchard conceived and engineered the first privatization and Stock Exchange listing of a sports team in Australia becoming CEO of the organization which owned both a professional football and basketball team. His achievement in increasing sponsorship, attendance and media exposure for the football team is the subject of a book and a television documentary.
Following this success, Bob moved to the United States where Marketforce One was established. Pritchard, and Marketforce One, Inc. have created; incentive programs for Japan`s giant Nissay Insurance; promotions for Ford; hospitality programs for Wilkinson Sword; global TV exposure for General Mills; retail shelf space for Southern Cross Snack Food; sampling programs for Dentsu; logos and brochures for Global Sports; 16 country, five continent multi-million dollar lifestyle project for The Coca-Cola Company; sponsorship programs for Anheuser Busch and unique positioning vehicles for Vons Grocery chain. His "Goosebumps" promotion for Frito Lay`s Smiths Snackfood Division resulted in a sales increase of 64.5 % ( $115 million).
Pritchard was appointed as a consultant to Fox Studios for their 260 acre working studios, entertainment, theater and restaurant theme park. He was also appointed to represent corporate interests at Darling Harbour in Sydney Australia, the fifth largest Summer Olympic Games site in history.
Bob leads the business team that creates staff motivation, video and intranet communications for Citicorp and over two years wins four silver Telly awards awarded by their peers.
Bob`s success in sport is exceptional; Marketing of Formula One Motor Racing; Skins Golf with Norman, Nicklaus, Ballesteros and Watson; World Series Cricket`; Katarina Witt 18 Olympians Asian Tour; World Champion Heavyweight Evander Holyfield, Legends Tennis, to name a few.
In 1997, the American Film Industry celebrated it`s centenary and Pritchard was selected to create the 18 month, multi-million dollar, global marketing campaign involving all the major studios and television networks. The Los Angeles Philharmonic Orchestra, The Environmental Media Awards featuring Mikael Gorbachev, Disney Chief Michael Eisner and CNN`s Ted Turner, have also numbered among Pritchard`s clients.
Bob was selected as the co-host of the 1998 Asia and Pacific region Miss Universe Quest telecast in 56 countries across the world. He also hosted the pilot of the television show Dreams of Ordinary Men which recognized outstanding small business achievement.
After winning the "International Marketer of the Year" award Bob was sought after by companies for board positions. Bob is a director of publicly listed companies in the mining, telecommunications, entertainment and financial sectors as well as being on the board of several private companies.
In the mid 1990`s Bob began to share his broad international business experience by speaking to corporations and business organizations.
Today, he numbers among his clients 91 of the Fortune 500, including Microsoft, Coca-Cola, Ford, Anheuser Busch, Morgan Stanley, Mercedes Benz, BMW, Toyota, American Express, AT&T, Alcatel, Lucent Technologies to name a few.
Apart from still traversing the globe almost on a weekly basis, consulting to major corporations, working with small businesses to create strategic relationships internationally, he is one of the leading business and marketing speakers in the world. He is a regular contributor to television, radio, newspapers and magazines, has been featured on 60 Minutes and other television programs around the world. The author of three internationally best selling books, a daily radio segment on small business tips, winner of two Clios and 4 Silver "Telly" awards in the US, a sports success story that was the subject of a book and a TV documentary, guest lecturer at Universities in the US, Europe and Australia. He is an International Marketer of the Year and was awarded the prestigious Certified Speaking Professional (CSP) awarded by his speaking peers.
Bob`s business "bible", the 300 page "Kick Ass Business and Marketing Secrets... How to blitz your competition" was released globally by John Wiley and Sons, New Jersey, the world`s largest book publishers in August 2011.
Bob is the very popular host of "The Bob Pritchard Business Radio Show" on www.voiceamericabusiness.com. He boasts 246,000 listners and has a line up of amazing interviews on the show. Bob is also featured in the 90 minute documentary "Ultimate Business Mastery" featuring 10 people who have had a major influence on business.
Bob Pritchard has been described as a genius of vision, a great motivator, communicator and marketer. As a speaker he is known for his dynamic delivery, meticulous preparation and practical take-away value. Bob Pritchard is an extraordinary achiever.