Erin Botsford
Financial advisor who built a company from zero to $5 million+ a year!
Financial Advisors want to learn from a proven producer – someone who’s actually done it! Erin Botsford built a company from zero to $5 million+/year; now she shows producers how to do the same thing!
The 10X Advisor Challenge: 5 Keys to Building A Business that Grows Exponentially
Erin Botsford, a Barron’s Top 100 Advisor struggled in business for the first seven years, never taking a day off. Then she met “Paul,” who had grown his business from $300,000 to $3 million in 3 years and no longer met with clients! Erin was flabbergasted by those results and asked Paul if she could spend one day with him. He agreed. What she was able to learn in one day she put into practice and within a few short years she too was doing over $3 million in production and her business grew substantially from there. In this session, Erin will identify the 5 Keys to transforming an advisor’s practice into a business that can grow exponentially.
Audience will take away:
- Understand the mindset needed to build a “business” that can grow exponentially
- An overview of the 5 Keys to building a business that can grow exponentially
- Learn 3 of the tools Erin used to leverage her business
- Identify the roadblocks and overcome common Excuses and Objections
- Understand why a self- managing business is good for the clients of the firm
Women, Power and Money: What You Need to Know to Create Successful Relationships with Women Clients
There’s an old saying: “If mama ain’t happy, ain’t nobody happy.” This adage certainly holds true when working with female clients in the financial services industry. Entire books have been written about the difference in psychology of women and men, yet the more obvious lessons rarely make it into the sales process within our industry. Women do not want to feel marginalized and there’s often a fine line between holding her in a position of honor and making her feel patronized. This session will shed light on the psychological aspects of working with women, either as singles or in couples and allow the advisor to win over the hearts and minds of their women clients without falling into unexpected traps.
Audience will take away:
- Understanding who drives the bus in the relationship
- What’s the ONE question you NEVER ask a woman?
- The Psychology of placement in the room
- What Women REALLY want in an advisory relationship
- How to prevent a female client from feeling patronized and/or marginalized
Lifestyle Driven Investing™: An Investment Alternative to Modern Portfolio Theory
Most advisors ascribe to Modern Portfolio Theory (MPT) and the 4% rule when it comes to designing portfolios. Erin believes MPT works great under two circumstances – if the client doesn’t need to live off their money or if the financial markets always go up. Where MPT can fall apart is after the client retires, and needs access to their money; if the markets stay flat, or worse, go down for a sustained period of time, MPT can be disastrous! Erin created an alternative to MPT over twenty years ago and has been using it ever since. Described in her best-selling book, The Big Retirement Risk: Running out of Money Before You Run out Time and its Lifestyle Driven Investing™ has been adopted by many advisors who want to protect their clients’ portfolios in good markets and bad. Dr. Wade Pfau, PhD, of the American College refers to Lifestyle Driven Investing™ as a second school of thought to MPT, adding it to his “safety first” styles of money management. Advisors would be well served to have an alternative money management style in their back pocket before the next major market correction.
Audience will take away:
- What is Lifestyle Driven Investing™ and when it is appropriate to employ
- The inherent problem(s) with Modern Portfolio Theory
- Why building a client’s “House of Security” is paramount to long term success
- The filters and criteria for asset selection in Lifestyle Driven Investing™
- Why Lifestyle Driven Investing™ could protect an advisor’s business in a down market
“We hired Erin Botsford to speak at our top producer academy…and we couldn’t be more pleased! Her story resonated with everyone in the room…there was a lot of excitement and I think the outcome is going to be making a really big impact on a lot of advisors’ lives and businesses overall. I’d highly recommend her for your business.”
“I just shared the stage with Erin Botsford and as a speaking coach I can tell you – Erin is the real deal…the advisors were hanging on her every word. Some speakers speak in theory, but she gave them practical, tactical ways to grow their business… and if your organization wants their advisors to get to the next level…and if they want to create an empire…then bring Erin in to speak at your next conference; you won’t be sorry.”
“I heard Erin Botsford speak about 12 years ago when my production was about $200,000/year. I implemented the things she suggested to me and now my revenue has grown to $2,000,000…now I’m doing only the most important things that I can uniquely do in my practice; thanks to Erin and the great business practices she gave me.”
“Advisors practices hit the ‘ceiling of complexity’ at around the $200,000 revenue level with most never breaking through, or ever discover the highly prized code of a 7 Figure Firm. Erin Botsford, CFP industry ROCK STAR & Barron’s TOP 50 Independent Advisors opens about what really works to BREAK Through that ceiling of complexity and sustain an ideal life and practice with a 7 Figure Firm. It’s True! Thank you, Erin for all you’ve done for our Firm and Advisors. We’re now major league advocates!”
“Erin Botsford has learned and done what it takes to create a dream life as a financial advisor. What an advantage to those aspiring to the same to have access to the wealth of wisdom, encouragement, and sage, actionable advice on all aspects of creating an extraordinary practice that she shares…”
“I’ve known Erin for 18 years; it’s not too often that you get a multiple Barron’s Top 100 award winner, an ‘Advisor of the Year’ and a lady that produces multi-millions in revenue who is willing to open up and share all her secrets and ‘keys to the kingdom’…”
