BJ Bueno
Successful marketing is comprised of what we know about life: If it matters, it will sell.
With clients like Kohl’s Department Stores, Scheels, CAT, Turner Classic Movies, and LA Lakers, Bolivar J. Bueno is in an elite class of thought leaders. A dynamic young lecturer and creative strategist, Bueno has been interviewed by CNN, USA Today, The New York Times, and CNN en Español. BUENO is the author of Customers First: Dominate Your Market by Winning Them Over Where It Counts the Most (McGraw-Hill, 2012) and is the co-author of The Power of Cult Branding (Crown Business, 2002), a work that received rave reviews from leading mavens like Jack Trout, Al Ries, Jay Conrad Levinson, and Jeffrey Fox. He is also the author of the handbook Cult Branding Workbook as well as Why We Talk: The Truth Behind Word-of-Mouth. Bueno has built a reputation based on his insight and expertise into building brands. He founded and operated his own successful advertising agency before becoming a partner in Nonbox, a national agency. In 2006, Bueno founded The Cult Branding Company as the premiere brand loyalty research consultancy, serving major retailers and other national and international brands.
In his lectures, BJ explains that successful marketing is comprised of what we know about life. If it matters, it will sell; if it tastes good, let the customer taste it. The heart of his message is simple: No matter what business you are in, whether you help farmers till the soil or make dreams come true on stage, there must be a practical significance to your work. BJ says, “What do I know? I know people want to feel free so they
dance. They hit the road all weekend long trying to live … not forget. I know people want to put on their Spock ears and leave this planet. They told me so. The experience of feeling alive, that’s what they want. That’s what I know.”
Understanding the unconscious psychological motivations of customer behavior is the crucial key to achieving greater market share, improved organizational efficiency, and increased profits.
Two days after Apple released the iPad 3, customers were still lining up to buy one.
What motivates that kind of enthusiasm? What lies behind the fanatical customer loyalty that propelled Apple to their dominant position in the tech industry? More importantly, can other companies do the same thing? They can, and they do, according to Bolivar J. Bueno. His latest book, Customers First: Dominate Your Market by Winning Them Over Where It Counts the Most, examines and illuminates the strategic competitive advantage that comes from a complete, comprehensive understanding of a brand’s best customers. Over 90% of customer behavior is unconscious.
Bueno uses his book to explain how delving into the nuances of human nature makes it possible to
predict, with a high degree of certainty, how customers will react to new products, marketing initiatives, and more. This results in significant organizational efficiency, boosting a company’s visibility and market share, and enhancing overall profitability.
Readers will learn:
- How the ability to predict consumer behavior is what differentiates dominant organizations from the
rest of their industry - Effective strategies to bring organizational operations into alignment with customer desires
- How to get everyone in the company, from the leadership team to the front line, on board and
enthusiastic Customers First: Dominate Your Market by Winning Them Over Where It Counts the
Most is an in-depth examination of what it takes to transform good companies into great companies.
