Johnny Cupcakes
Johnny Earle turned a t-shirt brand sold from the trunk of a rusty car, into a global, multi-million dollar business
Named America’s #1 young entrepreneur by Business Week, profiled in the New York Times, NPR, MTV, Forbes, Newsweek Magazine and the Boston Globe, and featured in INC Magazine as one of the world’s fastest growing independent businesses – Johnny Earle, the founder of Johnny Cupcakes. At 19, Johnny had a passion for his one of a kind t-shirt business. To go global in a saturated marketplace, he needed a different recipe that would go viral! He created such a unique brand experience that consumers would (and do) line up around the block for. After 5 global store openings, he inspires fans to camp out for weeks ahead of time and high profile collaborations such as The Simpson’s, Looney Tunes and Nickelodeon. Johnny is now sharing his secret recipe for VIRAL Business and Marketing Success through his high impact keynote speeches.
Viral Business: Inspiring Customer Loyalty
With each new launch the hysteria around the Johnny Cupcakes brand continues to conquer the globe. The reaction ranges from 10 block queues of anxious fans awaiting the shop to open to Cupcake tattoos, yes, permanent ones.
In this awe-inducing presentation, Johnny will educate you on how you too can create a wave of loyalty and obsession around your products, your business and within your teams through the power of social media & experiential branding.
Key takeaways include:
- Capitalizing on Cut Through – how to stand out in a saturated market
- Your Personal Brand – how everything about your first impression counts
- Experiential Drivers – creating employee, team and consumer experiences that people shout about
- Effective Innovation – taking existing genius and growing it!
Millennial Engagement: Contemporary Leadership
We talk about “word of mouth” advertising as the holy grail of brand expansion, but countless businesses forget the word of mouth generated internally and by their team of millennials.
There is no one that understands the mindsets of the millennial workforce than Johnny Cupcakes. In this dynamic presentation he will inspire leaders to create a culture of “brand obsessives,” team members who will shout about the company values and engage with the brand on a deep level; resulting in loyal teams and bowled-over customers.
Key takeaways include:
- Focus Pocus – when the stakes are high, how do we keep our teams focused and driven?
- Happiness Hypotheses – get your team to fall in love with what they do
- Supportive Leadership – how do we create a culture where failure is appreciated?
- Brand Alignment – simple tools to embody the brand in and out of work hours
Kick Starter - Empowering Entrepreneurs
So many ideas, so little funding! Some of the biggest business success stories were the product of dollar coffees and a loving parent’s garage, including Johnny Cupcakes. So if you have the drive then this
presentation will show you how to get behind the wheel and steer!
With utter conviction and complete passion Johnny will talk budding entrepreneurs through the lessons he has learned on his journey to global domination – and arm them with easy to apply strategies for making their dreams a reality.
Key takeaways include:
- Defining your brand – creating a product that people can believe in
- Money talks – how you can generate cash to get up and running
- Getting back up – how to fail in style, and get back up for more
- Keeping the focus –simple tricks for keeping your head in the game
Be Your Own Brand - The Ultimate Branding Tool Box
If you were a product what box would you come in? If you were a business, what uniform would your staff wear? In a world where millionaires are made on blogs and a website review can break a billion dollar business, what are you doing as a person in business to grow your brand?
Nobody understands the power of a brand more than Johnny Earle and in this passion fueled presentation he talks to employees, CEOs and business owners on how they can generate a world-class reputation that is
impossible to ignore.
Key takeaways include:
- Shiny packages – simple tricks that you or your team can use to stand out
- Disruptive marketing – ways to create a buzz that people share
- First up – how to take a “great” first impression and make it unforgettable
- Cut through – the messaging you can use to ensure you are remembered
