As one of the most successful executives in the entertainment and communications industry, Peter Guber is the founder and CEO of Mandalay Entertainment, the visionary multimedia venture spanning movies, TV, sports, and news media. He has also produced films such as Rain Man, Batman, Flashdance and The Color Purple and is author of Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story, which reached #1 on the New York Times, Wall Street Journal, and USA Today bestseller lists. Guber has dedicated himself to empowering current and future leaders by showing them how the influence of oral narrative can bring you further in business. You will be able to learn the power of your own story and be prepared to share it once you leave the room.
Storytelling for Business Success
Great storytelling is more than just entertainment; it is a highly powerful and vastly underutilized professional business tool. It is indeed the secret sauce that can propel your success – whether you are an executive, entrepreneur, sales manager, marketing & communications expert, artist, consultant, inventor, HR professional or assistant.
Unfortunately, by the time most people have entered business, stories, as professional tools, have been dismissed as too soft or suspect and have been replaced by soulless bullets and forgettable data. Yet, only stories and their telling can create the emotional experiences that make the important information embedded within the story memorable, resonant and actionable.
In this entertaining, enlightening and informative presentation, “StoryMan” Peter Guber shares his methodology of how to employ the power of the oral story to:
- Sell more products/services
- Lead more persuasively
- Manage more effectively
- Inspire greater creativity
- Foster deeper collaboration
- Rebrand your product or company
- Communicate change
- Generate viral advocacy for your vision or mission
- Overcome resistance
Learn where to find stories; what type of story works best for you; how to get your audiences’ attention and intention; the most successful story goals; when to drop your “script,” the power of turning “me” into “we,” the secret of relinquishing control of your story and much more…
Leading in Uncertain Times: What's Your Story?
Be warned….in uncertain times, if leaders don’t have a story that gives focus to their resources and resourcefulness, someone else will write their future – and it won’t turn out well! In this compelling, transformative keynote, “StoryMan” Peter Guber empowers, enlightens and exhorts leaders to tap into their innate storytelling ability and to use this skill to persuade others to act toward common goals. Often misperceived as lacking power, many leaders avoid story, employing instead soulless information, data, and PowerPoint bullets to motivate their listeners. Yet, when the chips are down, as they are in tumultuous times, it’s the emotional power that counts.
This explains the magic of great leaders like Steve Jobs, Bill Clinton and Nelson Mandela who communicate through story. They connect to their listeners emotionally through purposeful storytelling, impassioning them to viral market their stories as if they were their own.
During this no holds-barred experience, Guber shares his methodology of how to use story to overcome the three navigation stakes challenging all leaders during trying times:
And how to employ the power of story to catalyze:
- Unity among disparate “tribes”
- Resiliency during negativity
- Perspiration into inspiration
Learn where to find stories; what type of story works best for you; how to use the power of story to overcome resistance and drive results; how to use story to ignite viral advocacy for your mission or cause and much more…
Leading and Succeeding in Uncertain Times: Flying in the Red Zone - Gaining and Sustaining Competitive Advantage In Volatile Times
The rapid changes reshaping business today requires leaders who stay ahead of the curve, embrace uncertainty, overcome FEAR (which Peter Guber defines as “False Evidence Appearing Real”), and take informed risks by “flying in the red zone” where failure lurks, but a greater opportunity horizon lies. Guber credits much of his tremendous business success in volatile times to heeding these navigational stakes in not one, but five different industries – from blockbuster, critically acclaimed and award-winning movies like Rain Man, Batman, Gorillas in the Mist and The Kids Are All Right, to owning among the most successful professional minor league baseball teams and stadiums (and now, as owner and co-executive chairman of the NBA franchise, The Golden State Warriors, is in the process of transforming this team under extremely uncertain conditions), to finding, investing in and growing cutting edge new media companies (such as Geek Chic Daily, Mandalay Digital Group and Demand Media), to locating, developing and selling highly profitable real estate ventures, to holding a professorship at UCLA for more than four decades where his highly popular courses consistently sell out.
Be engaged by a creative entrepreneur with the demonstrated success to speak from first person experience on surviving and thriving in uncertain times.
Diving and Designing in the Culture of Innovation: Inciting Creativity as an Organizational Imperative for Exponential Growth and Business Success
How do the most successful companies and leaders generate ideas, unleash the creative talent of their people, move innovative thinking throughout their organization overcoming resistance, and have an accelerated time to market that leaves competitors in the dust?
Peter Guber draws from his four decades of successes in the creative industry of Entertainment, innovating on all sides of the food chain, from working with creatives, to corporate, to partners, vendors, and audiences; in addition to leading or investing in cutting edge early stage companies like Demand Media (where he’s on the Board of Directors) and Geek Chic Daily; as well as reinventing sports teams and stadiums in NBA basketball, baseball and hockey to share first person stories based on his demonstrated successes to provide the tools to change your Monday.
Be motivated by a masterful story teller who will ignite and incite the culture of innovation and the tools to execute on it in your organization.