Bruce Himelstein has made a career of recognizing disruption, navigating it, and thriving in it. As he stood poised to take over as CMO of Ritz-Carlton company he was faced with a global iconic brand that was being upended by disruption in the market place. Not only did Ritz-Carlton survive but during his tenure leading the sales and marketing division, Himelstein drove initiatives for the $3 billion company among 70 properties and 32,000 associates in 23 countries, and transformed one of the world’s most global and recognizable luxury brands from classic icon to contemporary trend. As a result of the disruption, Himelstein was able to create a modern luxury experience. As chief marketing officer at Loews Hotels, he has been integral in spearheading the implementation of strategic campaigns and activating key initiatives to employ innovative technologies. In this informative and thought-provoking presentation, Himelstein reveals the strategies used to propel these organizations forward through disruption by reinvention. An expert with deep understanding of the nuances in a complex and competitive business environment, Himelstein explores with audiences how capturing the process of disruption and, use of data and trends is imperative toremaining relevant in a constantly changing environment. Attendees additionally take away lessons on how organizations can enjoy a price premium, the importance of branding and use of its equity in an ever-shifting marketplace, and how organizations can and should use their existing culture to work through disruption towards necessary change.

How does an organization manage and excel in a market where demand is growing, patient expectation are changing, and resources are shrinking? Bruce Himelstein, globally recognized former CMO of Ritz Carlton, Loew’s hotels and former hospital board member will show you how to survive the market disruption in healthcare and succeed in today’s landscape. An expert with deep understanding of the nuances in a complex and competitive healthcare environment, Himelstein explores with audiences how capturing the process, use of data and trends is imperative to remaining relevant in a constantly changing environment. Audiences will see why hospitality in health care matters and how using empathy can bring about an exceptional experience for your patients. Himelstein will reveal how the same secrets he used to make Ritz Carlton the top luxury brand can add patients and improve patient satisfaction for hospitals and healthcare organizations.

How do established brands keep their edge and increase their market share? Innovation and marketing guru Bruce Himelstein turned the global iconic brands such as Ritz-Carlton and Loews Hotels into a contemporary trend. Bruce mastered the art of using innovative technologies to grow profits but also to expand the customer bases of numerous brands and reach new markets. An expert with deep understanding of the nuances in a complex and competitive business environment, Himelstein explores with audiences how capturing the process and using data, trends, and staying digitally relevant is imperative in a constantly changing environment. Attendees will see how innovation can drive business performance no matter what the state of the market. Himelstein blends examples of market successes and failures, audience participation, and personal anecdotes to give audience members practical advice and wisdom they need to innovate their brands.

During his tenure leading the sales and marketing division at The Ritz Carlton Company, Bruce Himelstein drove initiatives for the $3 billion company among 70 properties and 32,000 associates in 23 countries, and transformed one of the world’s most global and recognizable luxury brands from classic icon to contemporary trend. As chief marketing officer at Loews Hotels, he has been integral in spearheading the implementation of strategic campaigns and activating key initiatives to employ innovative technologies. In this informative and thought-provoking presentation, Himelstein reveals the strategies used to propel these organizations forward through growth by reinvention. Service has been at the heart of Himelstein’s experience and career DNA. An expert with deep understanding of the nuances in a complex and competitive business environment, Himelstein explores with audiences how capturing the process, use of data and trends is imperative to remaining relevant in a constantly changing environment. Attendees additionally takeaway lessons on how organizations can enjoy a price premium, the importance of branding and use of its equity in an ever-shifting marketplace, and how organizations can and should use their existing culture to work towards necessary change.