Relationship Selling In The Trust Economy
Savvy selling today takes a problem-centered approach designed to create a foundation of trust. It respects buyers that have access to abundant information and are seeking personal relationships with people in a business before they will embark on a journey with it. In this fast-paced session, you will discover how to build a repeatable selling process for removing obstacles, both real and imagined, that stand between buyers and a silky-smooth relationship with your business.

How To Make Engaging Social Media Marketing That Sells
Forget about followers, likes and daily posting because the ship has sailed on practicing social media like its 2008. Engaging comments that add value to the social narrative that drives profitable outcomes is now the measure of social media success. Embedded within each comment is another piece of the customer experience, what it's like to work with your business. This program reveals what works to spark that meaningful social media engagement that sells.

How To Make Better Marketing Content Faster
Experienced marketers understand creating helpful marketing content to grow their audience is not an event but a process. They make the most of their content by strategically planning how to properly reformat, repurpose, and redistribute it up, down, and across appropriate marketing channels. Discover, step-by-step, how to build a production workflow for consistently and efficiently creating, publishing, and promoting valuable content that achieves your business objectives.

The Web Runs On Writing And Your Marketing Should Too
Writing is marketing because that's how it starts. To be discovered by ideal customers a business must understand not just the words used to search for it but also the intent behind them. Your business needs to develop an intimate relationship with words that inspire action, whether that marketing content is written, spoken or illustrated. You can achieve that goal by finding the signature writing voice that energizes your marketing for its target audience. This interactive program shows you how.