Lynne Lancaster is a writer, keynote speaker, and sought-after commentator on generational issues. Her highly entertaining presentations earn rave reviews for her ability to get inside the minds of the generations, identify what they need from the workplace and marketplace, and offer take-home tips and advice on how to become generationally savvy no matter what your age might be. She is well-known for her humor and ability to entertain. Lynne’s clients include the American Bankers Association, Cisco, Coca-Cola, Disney, General Mills, St. Jude Children’s Hospital, Washington Mutual, Wells Fargo, and VISA. Lynne is the author of two best-selling books on the generations: When Generations Collide, and The M-Factor: How the Millennial Generation Is Rocking the Workplace. She has appeared on CNN, CNBC and in TIME Magazine and the New York Times. She is the founder of two generational consulting firms and a nationally-recognized voice for the generations.
Leadership Topic: Leading Across the Generational Divide
Over time the definition of what makes a great leader has changed, and the generations often view the role
of leadership very differently. Whether you’re a seasoned veteran directing those younger than you are, an experienced Gen Xer juggling multiple generations, a skilled Millennial managing upward, or struggling to connect with all the generations, Lynne’s practical and entertaining insights will help you:
- Understand who the generations are and how their views of leadership have changed
- Quantify generational gaps in recruiting, engaging, communicating, retaining
- Increase your effectiveness by understanding how to engage each generation
Workplace Topic: Communicating Across the Generational Divide
It used to be that older workers had all the answers and the younger ones followed orders. How things have changed! Now, with four generations vying for a place at the conference table, roles are being rewritten, and rules are all over the map. More importantly, every generation wants to make a contribution, do work they care about, and be respected and engaged at work. Don’t miss Lynne
Lancaster’s funny, insightful take on how to:
- Identify communication gaps in your workplace
- Understand the causes of generational misunderstandings and frustration
- Master day-to-day situations involving teamwork, feedback, and collaboration
Marketing/Customer Service Topic: What a Difference a Generation Makes! Connecting with Multiple Generations of Clients and Customers
Traditionalists, Baby Boomers, Gen Xers, Millennials, and now Gen Z, view marketing and service very
differently. They show up with a confounding array of expectations that can leave service providers and marketing scratching their heads. Whether you are a seasoned professional or just starting out in your career, it pays to understand how you can engage meaningfully with each generation. Lynne’s content
includes insights into how to:
- Identify generation gaps in your marketplace
- Rethink marketing strategy along generational lines
- Engage one generation without turning off another
Baby Boomer Topic: Boomer’s Next Chapter - Evolution or Revolution?
Generational expert Lynne Lancaster charts the course of the Baby Boom generation as they age, lead, consume, transition, and transform themselves. Whether it’s a gradual evolution or a full-on revolution, this generation will change the world with their sheer numbers, their ability to reinvent on their feet, and their
insistence on remaining relevant. Whether you are marketing to this diverse generation or managing and
leading them you’ll benefit from understanding them.