As Vice Chairman of the publicly traded company he helped found, Scott McKain has extensive, hands-on business experience not found in many speakers. With his best-selling books, “The Collapse of Distinction“, “What Customers Really Want” and “All Business is Show Business,” he has the depth of content most organizations seek. His captivating platform style delivers his message in a manner that audiences find extraordinarily compelling. As one of the fifty most influential marketing authors on Twitter and GenJuice, a leading resource for emerging professionals, as attested to by Social Media Marketing Magazine, Scott’s focus is building relationships of deep meaning between you and your customers and colleagues by all different methods. Your result is enhanced loyalty and expanded productivity. Scott approaches work – not only for his clients — but also for the eighteen companies he is involved with as an owner/director every single day. Literally thousands of organizations, readers and audience members have improved their profitability and enhanced their business from Scott McKain’s concepts. His latest book is “Create Distinction“.
While all of Scott McKain’s programs are customized for the unique needs of specific clients, here’s a sampling of the themes around which Scott centers his presentations.
The Collapse of Distinction
How does a professional – or even an entire organization – deal with the phenomenon that Scott McKain calls “the Collapse of Distinction”? There are three ominous factors that pull every company back to the pack like a magnet. Without understanding these “Destroyers of Differentiation,” a voyage on the “sea of sameness” is inevitable. Next, visionary companies and colleagues seek to become distinct. In this compelling presentation, Scott reveals the Four Cornerstones of Distinction – and how to stand out and move up through the creation of the Ultimate Customer Experience!®
What Customers REALLY Want
Based upon Scott’s #1 bestselling business book, this program addresses the Six Disconnections between what customers crave versus what most organizations offer.
ALL Business is Show Business
As Scott McKain wrote in his first business bestseller, every professional and each organization must develop the kind of connection with its customers that a blockbuster film or compelling television program creates with its audience! We have become a culture that expects an experience to be an integral part of doing business. Therefore, those organizations that understand how to execute the strategies necessary for creating compelling relationships thorough the customer and employee experience will find themselves leading the pack.