Shane Meeker
Procter & Gamble Company Historian & Corporate Storyteller
Shane Meeker is a nationally recognized storyteller, story trainer and keynote speaker. For over 12 years now he has been sharing his powerful and engaging story principles at companies like Walt Disney, Exxon Mobil, Columbia Sportswear, US Bank, American Express and Ford. His fascination with the power of story started early in his childhood with fantastic adventures like 20,000 Leagues Under the Sea and Star Wars along with epic heroes like Batman and Indiana Jones. He has a degree in Industrial Design from The Ohio State University and was an Associate Director in the Design Department at Procter & Gamble. While in that position he helped lead the design strategy and execution for billion-dollar brands like Tide, Gain, Crest, Dawn, and Pampers. After several years of research in screenwriting, filmmaking, and mythology, Shane discovered that the art and science behind his favorite movies could be used as a problem-solving tool in ANY industry. He then developed StoryMythos, a keynote presentation and set of tools that bring to life the principles that he gathered during his studies. He now helps teams understand the relationship between their brand and Glinda the Good Witch, how to solve almost any business problem with what works in Star Wars or how movie sequel strategy can change initiative planning. His first book StoryMythos: A Movie Guide to Better Business Stories has already become an Amazon #1 New Release in Business Writing Skills. Just like when he was a kid, he still finds most of his inspiration from thrilling stories of stage, page and screen. Now a 22 year veteran at P&G, he is the P&G Company Historian & Corporate Storyteller while he also continues to deliver his StoryMythos keynotes and workshops to hundreds of companies around the world.
Storytelling: A Movie Guide to Better Business Stories
Shane will ensure that every audience member leaves with actionable principles and tools to help create
and tell better stories.
Some of the content he covers includes:
- Why every industry and business professional needs to study stage, page and screen
- What a story REALLY is and the 4 key reasons stories work
- The behaviors great storytellers learn and consistently leverage
- Why personal stories are everyone’s true “superpower”
- Why story has always been the most effective way to inspire, from conveying information to
influencing behavior to shifting a company’s culture - The anatomy of a great story – a simple understanding of the 5 key ingredients (and a special 6th)
- A three-step recipe to help in creating your next great business narrative
- Why in business it should always be Head AND Heart when sharing data or facts
- Why it is important to TELL, not sell, your story
- Some of the biggest storytelling mistakes and how to avoid them
- How to use “Sequel-Thinking” as a strategic planning tool for your brand
“This presentation really gave me the opportunity to put my creative problem-solving hat back on and re-lit a spark in me. I so enjoyed being able to step away from the everyday and be able to learn a new way to
approach tasks at hand. A very enriching experience, thank you so much!”
“It was such a treat to have Shane at the Ross School of Business! Not only was the content of his presentation extremely useful, Shane was an incredibly engaging presenter. He boils down so much storytelling expertise into key takeaways and frameworks, it’s impossible to walk away not feeling excited and prepared to integrate storytelling into the business world.”
“Shane has an uncanny ability to engage with his audience by drawing them into his “story” – whether through movie references or brand examples, he keeps your attention and leaves you wanting more!”
“Shane Meeker, and his ‘StoryMythos’ framework, is both energizing and
transformational. Throughout the course of his keynote address to our entire Brand Building team, he challenged our mindset, inspired our soul, and motivated our hearts. We have stories to tell, so why are we letting
them stagnate in the dark? Shane shines a bright light into a world of ‘what could be’ and points the way for us to take our own, personal hero’s journey.”
“Shane has led a permanent shift in the way to innovate brands and offerings through the power of story.”
“Your keynote was “spot on” and quite inspirational!”
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