Shane Meeker
Nationally recognized storyteller, keynote speaker and author, Shane Meeker, knows the challenges that businesses and brands experience as they try to stand out in a crowded marketplace.
More than ever, there is one thing that truly separates many brands and companies today – that one thing is STORY. It’s no longer just what people buy, it’s what they buy into. When it comes to connecting, teaching, influencing, and inspiring others, a story will make whatever you say more impactful. Throughout history, it has always been true that whoever tells the best story, wins. It’s like the old Native American proverb, “Those who tell the stories rule the world. Nationally recognized storyteller, keynote speaker and author, Shane Meeker, knows the challenges that businesses and brands experience as they try to stand out in a crowded marketplace. After years of research and study in the film industry, he created a way to take his favorite movies, books, and TV shows and apply their story methods to the business and branding world. In fact, he often tells audiences that you can solve almost any business problem with what works in Star Wars (don’t worry, he will explain how). Shane is a 23 year veteran at the Procter & Gamble Company where he is the Corporate Storyteller & Company Historian. Outside of P&G, he has been presenting his StoryMythos content for over 13 years at hundreds of brands and conferences across the globe from Amsterdam to Australia. Shane has been a keynote speaker at great companies like Walt Disney, FedEx, Nike, Whirlpool, Ford, Starwood Hotels, USAA, Anheuser Busch, Columbia Sportswear and Exxon Mobil.
Storytelling: A Movie Guide to Better Business Stories
Shane will ensure that every audience member leaves with actionable principles and tools to help create
and tell better stories.
Some of the content he covers includes:
- Why every industry and business professional needs to study stage, page and screen
- What a story REALLY is and the 4 key reasons stories work
- The behaviors great storytellers learn and consistently leverage
- Why personal stories are everyone’s true “superpower”
- Why story has always been the most effective way to inspire, from conveying information to
influencing behavior to shifting a company’s culture - The anatomy of a great story – a simple understanding of the 5 key ingredients (and a special 6th)
- A three-step recipe to help in creating your next great business narrative
- Why in business it should always be Head AND Heart when sharing data or facts
- Why it is important to TELL, not sell, your story
- Some of the biggest storytelling mistakes and how to avoid them
- How to use “Sequel-Thinking” as a strategic planning tool for your brand
“This presentation really gave me the opportunity to put my creative problem-solving hat back on and re-lit a spark in me. I so enjoyed being able to step away from the everyday and be able to learn a new way to
approach tasks at hand. A very enriching experience, thank you so much!”
“It was such a treat to have Shane at the Ross School of Business! Not only was the content of his presentation extremely useful, Shane was an incredibly engaging presenter. He boils down so much storytelling expertise into key takeaways and frameworks, it’s impossible to walk away not feeling excited and prepared to integrate storytelling into the business world.”
“Shane has an uncanny ability to engage with his audience by drawing them into his “story” – whether through movie references or brand examples, he keeps your attention and leaves you wanting more!”
“Shane Meeker, and his ‘StoryMythos’ framework, is both energizing and
transformational. Throughout the course of his keynote address to our entire Brand Building team, he challenged our mindset, inspired our soul, and motivated our hearts. We have stories to tell, so why are we letting
them stagnate in the dark? Shane shines a bright light into a world of ‘what could be’ and points the way for us to take our own, personal hero’s journey.”
“Shane has led a permanent shift in the way to innovate brands and offerings through the power of story.”
“Your keynote was “spot on” and quite inspirational!”
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