Mitch Lowe was one of the early pioneers in the movie rental industry opening video rental stores in the early 1980’s building a chain of stores in Northern California called Video Droid. Mitch was active in the trade association representing that nascent industry and served on its national board and as President. In the early ‘80s Mitch tried to launch VHS Video Rental kiosks as well as a subscription-based website provider. In the late 90’s Mitch joined Marc Randolph and Reed Hastings at Netflix as the video industry expert. As VP of Business Development and Strategic Alliances for Netflix’s first 5 years and as a member of its core executive team Mitch led many of the partnerships that drove new subscribers to join Netflix such as its partnership with Best Buy and DVD manufacturers.
Mitch left Netflix in 2003 after a successful IPO and joined the business development team at McDonalds Ventures to build a DVD vending machine business called Redbox. Mitch served as its COO and President for 8 years, growing the company from $36k in first-year revenue to over $1.5B in revenue 8 years later. He left in late 2011 and began investing in startups in various spaces eventually going Moviepass as its President in 2016. Most recently, Mitch received the “Distinguished Mentor Award 2021” from The Abrahamic Business Circle.
Over the past few years, Mitch has also produced several movies including Gotti, American Traitor: The Trial of Axis Sally and 10 Minutes Gone.
Mitch Lowe speaks on the future of leadership, entrepreneurship, company culture, and the $2 Trillion entertainment industry. Mitch also speaks on strategic product launches —- and the critical roles of intuition perseverance, analytical thinking, and love.
DISRUPT OR BE DISRUPTED
If you want to be the leader of your industry, you need to disrupt your market. Mitch Lowe is an expert in disruption. As a chief executive officer of Netflix, Redbox, and MoviePass, Lowe has disrupted the movie industry three times: two times he disrupted how we rent movies (by mail and by kiosk) and is in the process of disrupting how we pay for our movie theater experience. In this exciting and informative talk, Lowe will share the behind-the-scenes secrets of how he built a culture that disrupted movie watching and how you can build your own culture to disrupt your own industry.
FACING TOUGH LEADERSHIP DECISIONS
Remember when Netflix decided to increase their monthly fee by 60% or when Redbox raised their rental prices higher than $1 per night? Drawing on instances from his time at Netflix and Redbox, Mitch explains decisions made when the companies faced existential and strategic crises, providing reasoning behind those decisions and their effects—for better and/or worse.
Mitch discusses the wrong ways to make a decision and which factors are actually not helpful in the decision-making process. He then details how to make a well-informed decision by looking holistically at the pros and cons, the processes and resources through which a decision is implemented, and the likelihood of success.
This, along with Mitch’s other presentations, can be tailored to the audience, whether they be marketing, sales, operations, or strategic based.
FUTURE OF MEDIA AND ENTERTAINMENT
The last 21 years have seen the rise of Netflix, the switch to streaming, the shortening of our attention span, the rise of multi-episode and multi-season series, and much more. Where is content consumption headed? What role will shorter and shorter form content such as TikTok play in the overall viewing time spent? Who will change their habits and when? In this presentation, Mitch will look at where we have been, where we are now and his view on the future. He will share data on consumption and stretch out those behaviors to the next 5 and 10 years.
HOW I FORGOT ALL THE LESSONS I LEARNED WHILE RUNNING MOVIEPASS
Moviepass was one of the fastest-growing entertainment subscription services ever. Growing from 20,000 subscribers to 3.1 million in less than 8 months, Moviepass set out to do for Cinemas what Netflix did for home entertainment but failed. In this presentation, Mitch will explore the ways fast growth can undermine success and if not managed lead to failure.
SO MANY CHOICES
Entertainment and the various ways we get content are evolving rapidly. We started with cave drawings, Homer, medieval traveling plays, 12th-century chivalric odes, Shakespeare, opera, and silent theaters. Then, we moved on to movies, TV, VHS, and DVD. Now, we have streaming platforms like TikTok, Netflix, Amazon Prime, Hulu, and international companies like Shahid and Rakutan.
These days, new apps and platforms are being created one after another, to the extent that it’s hard to keep up – There are just too many choices. In this keynote, Mitch will discuss:
- The history of storytellers
- The state of the entertainment industry today
- How Tiktok could replace Netflix as THE entertainment site and how shorter attention spans play a role in that
- The democratization of content creation and how anyone with an iPhone can create a series on Netflix
- The technology that is helping consumers discover new content