Rick Barrera is the Vice President of Strategy for AutoCrib, a marketing and branding consultant, and best-selling author. He is known throughout the Fortune 500 for his extraordinary speaking ability and his unique approach to brand building. His research on the strategies used by breakthrough brands like Apple, Starbucks, Lexus, Google and ZipCar will change your thinking about marketing forever. Rick has helped hundreds of companies re-design and align their customers facing systems and processes.

It`s an old cliché that smart companies UNDER promise and over deliver, but in today`s crowded market place, it is a one way ticket to obscurity. In his most recent book, Overpromise and Overdeliver: How to Design and Deliver Extraordinary Customer Experiences, Rick illustrates how an increasing number of cutting-edge companies are building breakthrough brands in record time. The book offers powerful and easy-to-apply lessons, not only for senior managers, but also for individuals at any level -- for anyone who wants to create extraordinary customer experiences. Drawing on more than 25 years of hands-on experience, this book sheds new light on how brands are really built and offers practical advice you can use to immediately differentiate your products, services, and company.

Rick`s previous books include Non-Manipulative Selling published by Prentice Hall, Collaborative Selling published by John Wiley and Sons and the self-published Dollars and Sense of Exceptional Service Delivery.

His client list includes Chevron, Intercontinental Hotel Group, Les Schwab Tire Centers, Arrow Electronics, Johnson Controls, Abbott Labs, AutoZone, Caterpillar, IBM, Intel, Merrill Lynch, Verizon, and many others. Because he continues to consult with a few select clients each year, his material is always innovative, relevant, and grounded in the current realities of the marketplace.

Rick`s passion for research and truly understanding the company culture and industry he`s addressing - along with his trademark "Deep Customization" method - is unparalleled in the speaking industry. His depth of corporate experience, research, and education has given him the unusual gift of appearing to be an industry insider to even the most discriminating audiences.