Brandon Steiner’s career has seen many twists and turns, and many self-reinventions, but has always centered on his two sharpest skills: managing people and providing services. His career with the Yankees began when he was manager of the Hard Rock Café in the 80s. He started meeting many of the team’s athletes and later represented them professionally and began Steiner Association (later named Steiner Sports). Brandon is frequently utilized as an expert commentator on sports and marketing on CNBC, CNN, MSNBC, and ESPN, and in newspapers including The New York Times and The Wall Street Journal. Brandon speaks on a wide variety of skills and entrepreneurial values that have made him successful. Whether it is regarding change and all the opportunities it brings, or how to handle risk, Brandon brings “outside of the box thinking” to life!
Brandon speaks on a wide variety of skills and entrepreneurial values that have made him successful.
Whether it is regarding change and all the opportunities it brings, or how to handle risk, He brings “outside of the box thinking” to life! Brandon also addresses the fundamental aspects of keeping with the
times and adjusting to the climate of your industry, before you are left behind.
The Myth of Networking: Why Creating a Fan Base Trumps All
Brandon teaches you how to take the people that you know the best and who know you the best and
turn them in to wildly successful salespeople for you.
Winning Is a Moving Target: Improving Upon Success
If you want to be good at something you must study it – and be teachable. People will always try to move ahead of you. Brandon talks about how to adapt and continue your success.
Keeping Ahead of the Industry
You need to plan your tomorrow today. Keep focused on your priorities. If you have more than 3
priorities, then you have 0 priorities. Keep it simple, and keep your eye on the prize.
Take Big Risks to Reap Big Rewards
It is often said that knowledge is power. When you have total knowledge, it’s easier to take risks. It’s more risky not to take risks.
It’s Not the Game, It’s the Game Plan
Targeting your success and setting manageable goals are essential parts of planning, but it’s most important to always reset your goals after you achieve them. Complacency stunts your future growth.
Simplify for Success
randon explains ways to keep things simple in order to reach potential. If things can’t be simplified,
then they aren’t possible. Don’t let the things you cannot do get in the way of the things you can. Focus on the things you do best, and do those more and more.
Capacity as a State of Mind
People always think that they cannot handle any more work, but it isn’t really true. Every new challenge
becomes doable over time. When we learn to do the most amount of work in more efficient ways, we make the greatest amount of profits in the least amount of time. Time management is the secret to
unlocking hidden work potential.
How to Follow Up and Find Your Spots
Brandon teaches the importance of organization and purpose. By finding you niche and focusing on the
things you are good at, you can break through the competition and stand out. People tend to focus on
their negatives and things they are not good at rather than on their strengths.
Every Failure Can Be Strength
Turn your adversity into an advantage. Everything you go through in life brings valuable lessons. Brandon shows you how to look at your failures objectively and make educated decisions in similar situations in the future. Mistakes can make you grow stronger and smarter.
Finding Your Niche: Creating Something From Nothing
Brandon managed to sell over $20 million of Yankee Stadium dirt when the recent economic recession
was at its worst. He will show you how to think outside of the box and use the things you have and
expand on them.
It’s Not What You Know. It’s Not WHO You Know… It’s What You Know About Who You Know.
Brandon believes that relationships are the key to high level and long term sales. Brandon will teach how to start them, keep them, and what it takes to commit to becoming a relationship-based salesperson.
“Being a good entrepreneur is like being a good point guard. You have to be creative, to see into the future, and to execute the best play possible. In this book, Brandon shows you how to do all of it.”
“Brandon Steiner’s story illustrates not only how You Gotta Have Balls, but how to keep a million balls in the air at the same time. His delightful, insightful anecdotes will inspire anyone juggling life’s challenges.”
“He is one of the true playmakers in this business.”