Lisa Tanzer, former president of Life is Good, has over 25 years of consumer brand experience. Prior to becoming President, Lisa served as the Head of Marketing at Life is Good and has also been on the Board of Directors of the Life is Good Kids Foundation for over 20 years. Lisa has held executive positions in the entertainment, eCommerce, and education sectors and earlier in her career worked in strategy and marketing at PricewaterhouseCoopers, Hasbro, Staples, and The Gillette Company. Lisa received her BA from Tufts University and MBA from Harvard Business School.
The Power and Profitability of Optimism
More than ever, consumers are demanding brands make a positive impact on the world around them. In this talk, Lisa Tanzer shares how the integrated model aimed at spreading the power of optimism helps drive business, galvanize employees, and attract partners, all while being a force for good. The talk will leave audiences with meaningful lessons on optimism and help inspire them to discover a deeper purpose to the work they do.
Going Beyond “Consumer-Focused” to Build (and Keep) Your Audience
Life is Good was built largely in part by stories from its consumers to become the iconic brand it is today. Lisa Tanzer shares lessons on brand building with your community to build loyalty and relevance.
Rethinking Work-Life Balance
Lisa’s personal and business story will empower female business audiences to focus on the opportunities versus obstacles, take risks, and create a career that serves the values of their lives.