Carol Roth is the creator of the Future File® legacy planning system, “recovering” investment banker, billion-dollar dealmaker, investor, entrepreneur, business advisor, national media personality and author of the New York Times bestselling book, The Entrepreneur Equation. She “plays herself on TV” weekly, having been a reality TV show judge (for Mark Burnett’s America’s Greatest Makers on TBS), media contributor to outlets ranging from CNBC to MSNBC to Fox Business, and host of Microsoft’s Office Small Business Academy. She’s recognized internationally as a business expert and has worked with startups to the biggest companies and brands in the world on everything from strategy to content creation and marketing to billions of dollars in capital raising and transactional work. Carol counts among her “accomplishments” having an action figure made in her own likeness, getting a standing ovation from Richard Branson and having the NFL follow her on Twitter.
Generating Business Growth through Customer Loyalty (using Carol’s proprietary Customer Loyalty 3.0 Model)
As your business approaches sales and marketing in a time where customers and clients are distracted by too much messaging, using the Customer Loyalty 3.0 method is the best way to grow your business or practice. CNBC on-air contributor, entrepreneur, ‘recovering’ investment banker and best-selling author Carol Roth will teach you how to understand why customer loyalty should be the key focus of your sales
and marketing efforts to help grow your business.
Using her proprietary Customer Loyalty 3.0 framework, your audience will get actionable advice on the “5 Pillars of Loyalty” that make customers and clients stay loyal to individual sales reps and businesses alike and how to use the 5 Pillars to retain existing customers, sell more to them and to find new customers with less money spent and in a more effective manner.
Customer Loyalty 3.0: aka How *Not* to Get Social Media and Customer Loyalty Backwards
As you tackle communication and social media, you are in danger of falling prey to old-school customer
loyalty mistakes in this new digital era. CNBC on-air contributor, entrepreneur, ‘recovering’ investment
banker and best-selling author Carol Roth will teach you how to understand why customer loyalty should be the key focus of your marketing efforts to help grow your business and think strategically about social media
in a customer loyalty context to create and keep customers as raving fans.
Plus, you will learn why both “senders” and “spenders” are critical to your success, understand how companies get communications and social media backwards so that you can avoid the same mistakes and
learn critical facets of effective customer loyalty and social media strategies for the best ROI for your
Pitch Perfect- Crafting Perfect Elevator Pitches
Regardless of your main job function, you need to always be marketing, selling and pitching. In this session, you will learn about elevator pitches and delivering your message effectively. You will get the keys to create a great pitch and insight on how to tailor your pitch to your audience. Plus, you will have the opportunity to
interactively critique real elevator pitches, plus craft your own for presentation and feedback live on the spot!